"We considered the use of a nun pregnant through immaculate conception was likely to be seen as a distortion and mockery of the beliefs of Roman Catholics.According to the BBC, "Antonio Federici says it will now put up new posters near Westminster Abbey." Pope Ratzinger will be visiting Westminster Abbey on Friday, and holding mass at Westminster Cathedral on Saturday.
"We concluded that to use such an image in a lighthearted way to advertise ice cream was likely to cause serious offence to readers, particularly those who practised the Roman Catholic faith."
The ASA banned another series of advertisements by Antonio Federici in July 2009. That advertising campaign featured a series of images depicting a nun and priest staring longingly into each others' eyes, while undressing and eating Antonio Federici gelato.